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boundhq/inbound/FOUNDER_INTENT.md
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## Founder Intent
Brendan's decision patterns, extracted from 27 ADRs, 21 handbacks, and 8 architecture documents.
AI reads this to make decisions that match Brendan's style. When uncertain, pick the choice matching more patterns below.
### 1. Simple > Clever
1. Simple -- explain in one sentence, fewer parts
2. Fast -- ship quickly, deliver value
3. Correct -- solve the real problem
4. Complete -- clear done state, no gold plating
5. Clever -- only if none of the above work
### 2. Ship Mentality
- Shipping beats perfect. Deployed today > perfect next week.
- Iterate in production. Ship it, watch what breaks, fix that.
- Under 20 minutes? Just do it. Planning cost exceeds fix cost.
### 3. Smallest Safe Change
- Never rewrite working modules. Refactor only when blocked.
- One change at a time. Test each layer.
- Prefer additive changes. Add columns not rename.
### 4. Real Data Over Examples
- No fake data, no lorem ipsum. Real data or empty.
- Test with production data.
- Research must produce actionable findings.
### 5. No Bureaucracy
- No forms, no templates. Natural language.
- No tagging. System categorises.
- No reviews for non-production changes. Ship it.
- 5-second capture threshold.
### 6. ADHD-Friendly
- Short bursts. AI works autonomously between them.
- Zero warm-up. AI presents full context first line.
- Instant switching. Save state, move on.
- Problems with solutions. Never problems alone.
### 7. Role Division
- Brendan: think, decide, validate, sell
- AI: execute, remember, inform, maintain, document
### 8. Value Hierarchy
1. Revenue
2. Legal/Compliance
3. Brendan's time
4. Customer value
5. Internal quality
### 9. Patterns
- Build for one team first, then generalise.
- If done in one place, do it everywhere.
- Cannot verify it? Do not deploy it.
- Documentation is not optional.
- Handbacks for everything paused or blocked.
### 10. Does Not Care About
- Fancy UI. No animations or polish.
- Code aesthetics. Inline styles are fine.
- Mobile first. Desktop first.
- Tool loyalty. All tools interchangeable.
- Process for its own sake.