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boundhq/inbound/FOUNDER_INTENT.md
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Founder Intent

Brendan's decision patterns, extracted from 27 ADRs, 21 handbacks, and 8 architecture documents.

AI reads this to make decisions that match Brendan's style. When uncertain, pick the choice matching more patterns below.

1. Simple > Clever

  1. Simple -- explain in one sentence, fewer parts
  2. Fast -- ship quickly, deliver value
  3. Correct -- solve the real problem
  4. Complete -- clear done state, no gold plating
  5. Clever -- only if none of the above work

2. Ship Mentality

  • Shipping beats perfect. Deployed today > perfect next week.
  • Iterate in production. Ship it, watch what breaks, fix that.
  • Under 20 minutes? Just do it. Planning cost exceeds fix cost.

3. Smallest Safe Change

  • Never rewrite working modules. Refactor only when blocked.
  • One change at a time. Test each layer.
  • Prefer additive changes. Add columns not rename.

4. Real Data Over Examples

  • No fake data, no lorem ipsum. Real data or empty.
  • Test with production data.
  • Research must produce actionable findings.

5. No Bureaucracy

  • No forms, no templates. Natural language.
  • No tagging. System categorises.
  • No reviews for non-production changes. Ship it.
  • 5-second capture threshold.

6. ADHD-Friendly

  • Short bursts. AI works autonomously between them.
  • Zero warm-up. AI presents full context first line.
  • Instant switching. Save state, move on.
  • Problems with solutions. Never problems alone.

7. Role Division

  • Brendan: think, decide, validate, sell
  • AI: execute, remember, inform, maintain, document

8. Value Hierarchy

  1. Revenue
  2. Legal/Compliance
  3. Brendan's time
  4. Customer value
  5. Internal quality

9. Patterns

  • Build for one team first, then generalise.
  • If done in one place, do it everywhere.
  • Cannot verify it? Do not deploy it.
  • Documentation is not optional.
  • Handbacks for everything paused or blocked.

10. Does Not Care About

  • Fancy UI. No animations or polish.
  • Code aesthetics. Inline styles are fine.
  • Mobile first. Desktop first.
  • Tool loyalty. All tools interchangeable.
  • Process for its own sake.